Newsletters, Articles, Etc.
July 2012 - Branding - It's Not Just for the Big Boys Anymore - It's Personal
By Charles Botts, CTWorks
Branding is not for the big boys anymore. Traditionally we have come to associate brands with large retail corporations; “Just Do It”, “The best part of waking up”, “I’m Loving It”, “America Runs on Dunkin”. These are familiar tag lines and messages that we have come to associate with a particular organization and experience. Brands resonate with the consumer and when done correctly we can recognize a brand almost immediately. Being able to describe the attributes and values of a product in a brief and meaningful way is as much an art as it is a science. Corporations spend millions developing a brand that will have an impact, communicate the company’s value, and distinguish them from their competitors. Research has proven there is a bottom line impact on the effectiveness of a company’s brand message. Consumers are attracted to a company’s advertising, the more effective the brand message the more profitable the company. Executives and senior level professionals appreciate this concept and have utilized it in their own careers. For years executives have hired marketing consultants to help package themselves and present their organizational value, strategic leadership and profitability impact. The business community has known for decades; it’s not just about what you can do, it’s also about the value you can provide and the kind of impact you can make.
For many in today’s job market branding is an unfamiliar concept. Perhaps a term someone may have heard once or twice, but certainly not anything they would have considered relevant to their career campaign. While individual job seekers may not be as familiar with the concept of branding, it is a concept that every job seeker needs to embrace. The more competitive the job market becomes the more crucial it will be for individuals engaged in a rigorous career campaign to develop a unique value message that communicates their value-add and core strengths. In other words, in order for job seekers to transition from seeking employment to having found employment the individual must establish a brand. Unfortunately most unemployed individuals seeking full time employment are not in the position to hire a brand or marketing consultant that can help them craft an impactful message that will both communicate the individual’s value as well as set them apart from their competition. In fact many individuals are uncertain as to what exactly a brand message is, let alone be able to develop one on their own. If you have never taken the time to develop a brand message or if you have an idea, but are just not sure how to start the following five steps will help you to establish your personal brand message.
- Determine your values. Take the time to dig into your beliefs and identify those ideas that you hold most dear. Our values are often times good places to excavate and find hidden motivators. When we are motivated by our work and environment we are productive and successful. This exercise will also help you to determine the kind of organization for which you want to work.
- Identify commonalities. There are threads that exist among our previous work experience. There are certain characteristics that we portray in all of our work assignments regardless of the job or industry. For example if you are a process oriented person than that is a trait that you express in all your employment experiences. Similarly if you are the kind of person that is able to engage customers than you are that way in some fashion in all your work life.
- Consider your passions. What kinds of work activities generate a sense of enthusiasm and excitement inside of you? When we are passionate about something we are able to concentrate longer, work harder and generally invest more effort and energy.
- List your accomplishments. Any recognition received, specific company awards, any special assignments or projects in which you were asked to participate or lead. Accomplishments communicate impact to prospective employers and that translates to opportunity.
- Describe your goals. It is critical not only for your potential future employer, but also for yourself to articulate your immediate and longer terms goals. Goals provide vision, motivation and focus. By knowing what your goals are you can determine the best course of action to their achievement.
By completing these five steps you will have a solid foundation upon which to develop a strong brand message that will deliver results. An effective brand message will provide employers with a clear sense of your value and the potential impact you will have in the company. Branding articulates your unique characteristics and passions. Ultimately a strong brand message will focus your career campaign and lead to permanent employment in a rewarding career.
If you are interested in receiving more help developing your personal brand message or for any additional assistance with your other workforce development needs, stop into your local CT Works One Stop Center. Within its walls your will find experts and resources to help you achieve your career goals and provide you will tools and resources to be successful.
###
June 2010 - Capital Workforce's Althea Webber Recognized as "Professional Woman of the Year"
Capital Workforce Partners congratulates Career Development Program Specialist, Althea Webber who has earned the esteemed distinction of "Professional Woman of the Year" by the National Association of Professional Women.
She was recognized for her outstanding leadership and professional commitment. To view Althea's profile on this national website, visit
www.napw.com.
May 25, 2010 - A Career Exploration Expo for Youth at The Great Hall in Hartford's Union Station
Nearly 20 exhibitors from private, public and educational organizations generously assembled to meet some of our region's future workforce.
The attending students learned about occupations in various sectors and developed insight into business needs. We thank the participating organizations and individuals.
May 20, 2010 - 3rd Annual Allied Health Symposium at The Mark Twain Museum
Over 100 gathered to celebrate the Allied Health Program's successful beneficiaries and dedicated patrons. Good cheer was as abundant at the festivities as was the grit and determination the adult learners displayed through their courses and training.
There were moving and inspiring stories from both program participants and supporters. We were fortunate also to have a highly engaging Keynote Speaker, Visael "Bobby" Rodriguez, Chief Diversity Officer at Baystate Health.
May 14, 2010 - A Full Room of Workforce Professionals
260 CTWorks staff from the state's five workforce regions got new ideas and inspiration at an all day training session in Rocky Hill. Attendees represented all facets of service - greeters, customer service, job development and core service staff.
Greg Newton, a nationally renowned workforce development expert, delivered the opening, lunch and workshop programs on topics such as on-the-job training, getting people placed after occupational skills training and delivering excellent customer service in the One-Stops.
Other workshop topics included: business services, online job search options, dealing with individuals with mental health or substance abuse issues, professional development credentials for One- Stop staff, helping the white collar dislocated worker and green jobs opportunities.
May 13, 2010 - The City of Hartford 's Internship Program (CHIP) Recognizes Employers
Emma Asante (left) of NBC Universal is recognized for her leadership in providing meaningful internships for Hartford students who are focusing their careers on media and journalism. Also receiving an award was Attorney Crumbie from Crumbie Law Firm and approximately 80 students from Hartford Academies of Law and Government, Global, and Journalism and Media.
In the photo (l-r) are NBC Community Affairs Director Emma Asante, City of Hartford's Enid Rey and Rachel Rivera, and Capital Workforce Partner's Anthony Wilson.
FEATURE ARTICLE - Who's On First. The FIRST PROGRAM
By Charles Botts and Joseph Seymour,
CTWorksJob Development Team
Professionally dressed individuals sit attentively in a packed conference room at 3580 Main Street in Hartford CT. They listen closely and take copious notes as the facilitator before them elaborates on “developing a personal brand” and “how to most effectively leverage their LinkedIn networks.” At first glance, one would assume this is some sort of company-sponsored professional development workshop that one of the area’s large local corporations is hosting for their management teams. However, upon closer inspection you will find that this is in fact an introduction to the F.I.R.S.T. Program sponsored by Capital Workforce Partners and offered at the North Central CT Works One-Stop Career Centers in order to help unemployed, state certified, dislocated workers get back to work.
FIRST (Focused Intensive Re-employment Success Training) was developed by a small group of workforce professionals from CTWorks in conjunction with Capital Workforce Partners, the North Central CT workforce investment board, to the meet demands of an increasingly more sophisticated and experienced unemployed population. This unprecedented economic climate has greatly altered the profile of the average dislocated worker who participates in the unemployment process. A significant increase in the college-educated, white and blue collar career professionals seeking services has required workforce development professionals to be more creative and refined.
Today’s unemployed professional faces several unique barriers, including -
· Lack of job search skills due to length of consistent employment
· The need to consider a career change as a result of being laid off from less needed occupations
· Dealing with the possibility of age discrimination
· Lack of the technological skills and confidence necessary to compete in today’s job market
The FIRST Program addresses these barriers through four interactive and intensive components:
1. One-on-one reemployment consultation
2. The FIRST Program workshop series:
· Twenty-FIRST Century Job Search Technology
3. Impact Networking Cohorts
4. Job Development
The FIRST Program is facilitated by motivational Reemployment Coaches who specialize in workshop facilitation and one-on-one consultation. For unemployed individuals who do not meet the FIRST eligibility criteria, the North Central CT Works One-Stop Career Centers still have an array of career development and job matching services including career interest and suitability self assessment tools, professional skills development workshops; as well as a team of professional job developers who are available for individual and group appointments.
If you are interested in learning more about these and other services offered at the North Central CT One Stops please visit the Hartford One Stop at 3580 Main Street or call: 860-256-3673.
May 2010 Newsletter
Upcoming Spring Events: May 20 and June 17. Please come on out and support us.
-
On May 17, we host the Third Annual Allied Health Symposium at Mark Twain House, Hartford.
We look forward an afternoon of recognition and sharing of achievements by participants in our
Allied Health programs.
-
On June 17, we host the annual Workforce Stars Breakfast, once again marking distinctive
leadership and support for workforce development in our region. RSVP events@capitalworkforce.org
or 860-522-1111.
May 11, 2010 – Great Summer Youth Job News!
Thanks to the active leadership of state officials and to our committed advocacy supporters for summer youth employment, the North Central Connecticut region will have summer job and learning opportunities.
The funds, pending from the City of Hartford, Hartford Foundation for Public Giving and American Savings Bank, will give over 900 young people opportunities in Hartford and New Britain. Over 500 Hartford youths will benefit from a Tier II program, and the remainder will be younger youths in Tier I programs.
With the passage of the State budget on May 5th, State Youth Employment Program funding of $3.5 million supports youth employment. This, thanks to the leadership of State Representative Marie Kirkley Bey, Rep. Toni Walker, State Senator Don DeFronzo, and Governor Jodi Rell’s TANF Task Force. With the Governor’s TANF workgroup subsidized employment program, the state commitment leverages federal funds to enable an additional 1300 TANF ECF Tier III work experiences in Hartford, New Britain, Bristol and suburbs.
Finally, with our Out of School Youth employment program (still in development), we expect to provide up to 340 youths with opportunities for the summer and beyond. In total, the 2010 program is shaping up to benefit over almost 3000 young people in the region – several hundred more than the federally-supported program last year. It should be a very rewarding summer.
May 8, 2010 - Mortgage Crisis Job Training Program (MCJTP) Successfully Saved for 2010 - 2011.
We thank our legislators, state legislative leadership and Governor Rell for their support and confidence in our program.
$1.3 million for the Mortgage Crisis Job Training Program (MCJTP) made it into the Jobs Bill passed late on Saturday, May 8, by the Connecticut General Assembly.
This caps efforts of a committed Governor’s task force, that included Jim Boucher and Tom Phillips, to win state support for this proven foreclosure mitigation effort. Rose Sbalcio and Stephen Good (pictured here) stayed steadily on-task here at Capital Workforce Partners, and they can continue helping viable clients and extend support to many more. Likewise, the Mortgage Crisis Consultants based in Bridgeport can support their clients.
Lindy Lee Gold remarked: “Nationally, many mortgage modifications have failed and I think that resulted from focusing only on the mortgage payment not the earnings potential of the borrower. As of 3/31/10 our MCJTP had 577 persons who either completed or remain in training programs. All but 4 have successfully avoided foreclosure. These results validate the premise that education and training leads to earning growth (or a job if one was unemployed) which contributes to a successful mortgage modification effort.”
“Connecticut ranks 15th nationally in foreclosure activity. Both its quarter-over-quarter and Q1 2010 vs. Q1 2009 numbers increased faster than national rates.” says Rick Sharga, a VP at RealtyTrac the national news source and information supplier to policy makers. “We believe that the state's foreclosure numbers would be higher than what our report shows except for some of the programs that exist in the state, especially the mediation program that required lenders and borrowers to discuss options for loan modifications and other alternatives to foreclosure. Educational programs like the one you reference {MCJTP} can only help as well. This may be especially true in a state like CT, where the foreclosure process is a bit more complicated than in most other states.”
The MCJTP program has had more than 3,000 referrals of families delinquent in their mortgage payments. Referrals come from the Connecticut Housing Finance Authority, Judicial Mediators, banks and many other sources. A thorough assessment is made of each referral to create a customized service plan and to be sure that a training investment is likely to grow earnings.
April 26, 2010 - Manufacturing and Engineering Employment and Resource EXPO at Goodwin College a Hit with Attendees and Employers
At Goodwin College, 20 businesses and 100 job seekers attended a jobs EXPO focused on area manufacturing and engineering firms and on job seekers with technical skills.
Several employers and job seekers left with valuable leads and interview callbacks.
Along with employers and job opportunities, organizations were present that offered technical training, education, funding, workshops and new business start-up advice.
Unlike a traditional job fair, these employers and job seekers effectively engaged with each other, and job seekers found particular value in resume critiques by experienced industry leaders. Along with our exhibitors, we want to thank Mayor of East Hartford, Melody A. Currey, Senator Billy Ciotto and Goodwin College President, Mark Scheinberg (pictured here, l-r). Click here (1.31 MB PDF)to get the report.
April 22, 2010 – Board Members Briefed on Hartford Public Schools
In a unique briefing at the recent Capital Workforce Partners Board Meeting at the Hartford CTWorks One-Stop Career Center, Steven J. Adamowski (left), Hartford Superintendent of Schools, educated the Board on his team’s hard-hitting strategy for school reform.
State Representative Kelvin Roldan (right) further described the growing alignment with Capital Workforce Partners. We thank them for sharing a penetrating analysis and for reviewing Hartford’s inspiring progress. Click here (554 KB PDF) for the report.
Website Continues to Soar –WWW.CAPITALWORKFORCE.ORG
The Capital Workforce Partners website has proven to be a useful information and recruitment tool our Summer Youth Employment program. It's providing timely information to thousands of youths, parents, educators, community agencies and employers.
In fact, the youth program was the key reason the site experienced a 48% increase in monthly hits in April. The two online sign-up packages for the Summer Youth Program had 20,000 hits, alone. Other popular areas continue to be the Disability Services and Resources page, CTWorks portal and Career Planning portal
ARCHIVES
Board Members / Staff
|